For New Startup & D2C Founders

Your product isn't the problem.
How you sell it is.

If you're in your first couple of years and sales are up one week and dead the next — we'll find out why, and hand you a clear written plan to fix it. Plain English. No jargon. No fluff.

42%
of startups fail because people
don't get what they sell
6×
avg client ROI
within 60 days
1–4
weeks to a
complete plan
Free Offer — No Strings

Get a written analysis of your business in 48 hours

Email us your website and what you're struggling with. We'll send you a 3–5 page written breakdown of exactly what's not working. No pitch. No sales call.

  • 1 Email us your website URL
  • 2 Describe what isn't working
  • 3 Receive written analysis in 48 hrs
Book a Discovery Call →

anviksika@zohomail.in  ·  US · UK · India · Global

Find Out Why Sales Are Stuck Know What to Fix First A 90-Day Plan, Week by Week Pricing That Makes Sense Spend Less on Ads That Don't Work Stand Out From Competitors Simple Numbers to Track Weekly Grow Without Burning Out Find Out Why Sales Are Stuck Know What to Fix First A 90-Day Plan, Week by Week Pricing That Makes Sense Spend Less on Ads That Don't Work Stand Out From Competitors Simple Numbers to Track Weekly Grow Without Burning Out
The Problem

Most new founders get stuck
in the same loop.

You've built a product you're proud of. You're posting on Instagram, maybe running ads, telling everyone you know. Some weeks orders come in. Some weeks — nothing.

Here's the truth: it's usually not your product, and it's not that you need to "post more". It's that people land on your page and don't instantly get why they should buy from you — and you don't have a repeatable way to turn strangers into customers.

And paying an agency to run more ads won't fix that — they sell you activity, not answers. You end up spending money before knowing what actually works.

42%
Fail — people didn't need what they built
CB Insights, 2023
29%
Run out of cash — often with money still left
Failory Report, 2022
23%
Work on the wrong things first
Statista Global, 2023
19%
Beaten by competitors they never studied
First Round Capital, 2022

People Don't "Get" It Fast Enough

If someone lands on your page and can't tell what you sell and why it's for them in 5 seconds, they leave. No ad budget fixes that.

No Repeatable Way to Get Customers

Sales come from luck — a post that worked, a friend who shared. You can't grow what you can't repeat.

Everything Feels Urgent

New logo? New packaging? More ads? Without a clear order of what to fix first, effort gets scattered and nothing moves.

You Don't Know What You're Up Against

Other brands are winning your customers right now. If you haven't studied them, you're guessing — and they aren't.

You're Doing Everything Yourself

Packing orders, answering DMs, making content, fixing the website. Growth stalls when the founder is the whole company.

What We Do

First we find what's broken.
Then we hand you the plan.

01

Find What's Actually Broken

We go through your product, pricing, website and marketing — and hand you the exact reasons people aren't buying, ranked so you know what to fix first.

02

A 90-Day Plan, Week by Week

Not a slide deck full of theory. A simple written plan that tells you exactly what to do each week — and what can wait.

03

Systems That Don't Need You 24/7

Simple checklists and routines for content, ads and sales — so the business grows without you working 16-hour days.

04

See Exactly Where You Can Win

We study 5–10 brands you're up against — their pricing, their messaging, their weak spots — and show you the gaps you can own.

05

Pricing & Sales, Sorted

We review what you charge, how you sell, and where you sell it — then tell you which levers to pull first to grow revenue.

06

A Mentor in Your Corner

Launching something big, hiring, or raising money? Get direct access to us and pressure-test the decision before you commit.

Who We Are

A full team behind
every founder.

Anviksika is a growth advisory firm with a full team behind every project — researchers, strategists, systems builders and industry specialists. We focus on founders in their first couple of years, because the problems at this stage are different — and solving them properly takes real depth.

We don't do vague monthly retainers. Every project has a fixed price, a fixed timeline, and a written document at the end — something you can actually use without us.

Most of our founders run D2C brands — skincare, food, wellness, fashion — or early tech startups. US, UK, India and beyond. Everything happens online, over calls and written docs.

Researchers
We study your market, competitors and customers
Planners
We turn the research into a step-by-step plan
Systems Builders
Checklists and routines so work runs without you
Industry Specialists
People who know your exact category
Why Anviksika — Not an Agency
Everything in writing. Always.Real documents — 18 to 65 pages written for your business. Not a slide deck of recycled frameworks.
Fixed price. Fixed timeline.No retainers. No lock-in. You know exactly what you're getting before you pay.
Specific to your business.Competitor analysis for your exact category. Nothing templated. Nothing generic.
Done in 1–4 weeks.Not months of billing. You know exactly what you'll receive before you pay a single dollar.
A full team on every project.Researchers, strategists and industry specialists work on your business — not one consultant doing everything.
The Team

The people behind
the systems.

Kaushik and Pratik lead a wider team of researchers, strategists, systems builders and industry specialists — every project gets a full bench, not a single consultant.

KK
Kaushik Kumar
Co-Founder
Connect on LinkedIn
PJ
Pratik Jadhav
Co-Founder & CFO
Connect on LinkedIn
Packages

Four packages. Zero fluff.
Real deliverables.

Package 01
Startup Diagnostic
$699
1 Week · 1 Session
  • Deep dive into what's actually broken
  • See how 5–7 competitors win customers — and where you can beat them
  • The 10 biggest things holding you back, in priority order
  • Action checklist
  • 18–22 page written report, in plain English
  • 60-min walkthrough call
You'll know exactly what's broken and what to fix first.
Book Discovery Call
Package 02
Growth Readiness Audit
$999
2 Weeks · 28–35 Pages
  • Deep dive on 7–10 competitors
  • A map of how customers find you and buy — and where they drop off
  • Review of how you price and sell today
  • 90-day growth roadmap (week by week)
  • Which channels deserve your money (and which don't)
  • 28–35 page report + roadmap doc
A structured 90-day plan to grow predictably.
Book Discovery Call
Package 04
Founder Advisory
$1,599
30 Days · On-Demand
  • Direct access via Slack/WhatsApp/email
  • Weekly check-ins on live decisions
  • Real-time feedback on pitches, pricing and offers
  • Pressure-test big decisions before you commit
  • On-demand meetings (no fixed schedule)
  • 50–65 page written summary at the end
30 days of expert support during your most critical phase.
Book Discovery Call

Payment options: Stripe · PayPal · Wise  |  50/50 split available on $999–$1,599 packages

How It Works

From confused to clarity in five steps.

1
Book a Call
Schedule a 30-minute discovery call. Takes just a minute to book.
2
We Talk
An honest conversation about what's working, what's not, and what you want. No pitch.
3
Pick Your Plan
Choose the package that fits your stage and budget.
4
We Deliver
You get your written report, plan or blueprint — on the date we promised.
5
Watch It Work
Follow the plan and watch sales become consistent.
Brands We've Worked With

Trusted by founders
across industries.

TC
Thirsty Crow
D2C / E-commerce
V
Vaiaari
Coconut Water · D2C
RB
Rave n Bass
Athlete Skincare
S
SaturnAI
AI Dev Studio
F
Foremark
Engineering Services
PP
PeerPush
SaaS Platform
PDR
PDR World
Fibre Optics Mfg
Summit Marketing
Digital Marketing
Trinity Nexus
Strategy Firm
Client Results

Real founders. Real growth.

PDR World — Fibre Optics Manufacturing
Growth Readiness Audit · Pan-India
Growth Readiness Audit

"I was doing everything—selling, operations, customer support. Made good money but was exhausted. This Audit showed me I had a real business hiding under the chaos. Cut my hours in half and revenue went UP."

Before Monthly Revenue$7.5k
After Monthly Revenue$12.8k
Growth+61%
Summit Marketing Group — Digital Marketing
Scale Blueprint · Austin, Texas
Scale Blueprint

"I thought I needed to work harder. Turns out I needed systems, processes, and the right team structure. This Blueprint gave me my life back and boosted profit. Now I can actually scale without losing my mind."

Before Monthly Revenue$14k
After Monthly Revenue$23.6k
Growth+39%
Vaiaari — Coconut Water Brand
Growth Readiness Audit · United States
Growth Readiness Audit

"Anviksika gave us clarity fast. The roadmap was practical, and the strategy memo helped us make tough product and positioning decisions with confidence. We walked away with a plan we can actually execute."

Engagement14-Day Growth Sprint
DeliverableRoadmap + Strategy Memo
OutcomeExecution-Ready
Trinity Nexus — Business Strategy Firm
Startup Diagnostic · "Finding the Front Door"
Startup Diagnostic

"The 'front door' work was a turning point. We finally had a clean message, structured offers, and a positioning story that made prospects understand us instantly."

EngagementPositioning Diagnosis
DeliverableGTM Strategy + Messaging
OutcomeClear Market Entry
FAQ

Common questions.

No. Agencies sell you activity — posts, ads, campaigns. We do the thinking that comes before that: why people aren't buying, what to fix first, and the exact written plan to follow. You or your agency can execute from there.
Founders in their first 0–2 years — especially D2C brands (skincare, food, wellness, fashion) and early tech startups. You have a product people like, but growth feels random.
Startup Diagnostic: 1 week. Growth Readiness Audit: 2 weeks. Scale Blueprint: 3–4 weeks. Founder Advisory: 30 days continuous.
Yes. We work with founders across the US, UK, India, and any English-speaking market. Everything is virtual.
Yes. Many founders start with the Diagnostic for clarity, then upgrade to higher packages as needed.
Fix the message before spending on marketing: make sure a stranger understands what you sell and who it is for within 5 seconds, study what competitors are doing, price for profit, then repeat one or two channels consistently. Anviksika's packages hand you this as a written 90-day plan.
All packages come with a 5-day review period. If it doesn't meet expectations, we iterate or refund.
Yes. We take confidentiality seriously and are happy to sign NDAs before any work begins.
Stripe (US/UK), PayPal (Global), Wise (International). Split payments available on most packages.
Reach Out

Two ways to get started

Book a 30-minute discovery call on Calendly, or drop us an email directly. No pitch. No pressure. Just an honest conversation about where you're stuck.

Ready to Get Clarity?

Stop guessing.
Start growing.

Book a free 30-minute call. We'll talk about where you're stuck and what to do next — no pitch, no pressure.

Book Your Discovery Call → Email Us Instead

US · UK · India · Global